Small Business Marketing: Managing Your Voice Brand

Download Now Date Added: Dec 2009
Format: PDF

A company projects its brand in many ways: its logo, Web site, advertising, office and even employee attire. Yet with such an emphasis on developing an appropriate small business marketing strategy, it is surprising that one of the most active customer touch points is often ignored. The phone call still reigns as the primary mode of interaction between small businesses and their customers. If there is a problem, most entrepreneurs will pick up the phone to quickly fix the problem rather than use a channel, like e-mail, that requires them to wait for a response. As a result, your company's voice brand is an important aspect of maintaining the image you want to convey.