Start-Ups

Small Business Marketing Series - Choosing A Niche Market

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Executive Summary

Many smaller businesses choose niche markets for various reasons and these niche markets can be very lucrative. This paper looks at ways to identify and assess whether they are right for your business? For many smaller businesses it is important to have a focused strategy which enables them to operate in a small part of a chosen market with great success. This has a further advantage of giving the smaller business a way to compete with larger organizations and achieve a level of protection against competition.

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