Business Intelligence

Small Businesses Are Atwitter

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Executive Summary

If you're a small business owner without an Internet presence, then you are not even close to alone. You are also playing ball with one hand tied behind your back. And web advertising is much more powerful than most traditional print or broadcast advertising in that it enables the business owner to engage customers in a two-way conversation and gain valuable feedback on their products and services. The fact is, being on the Web is incredibly cheap in absolute terms. In relative terms - as compared to paying for more traditional advertising and marketing efforts - it is unbelievably, almost impossibly cheap.

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