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The prospects of a small business firm with limited resources at their disposal need online lead generation to build up their business. The internet provides these small business firms the scope and the opportunity to conduct sales lead generation on a global scale. If these firms tried to do it the telemarketing way, they can never come up with the financial support needed to fund such a grand marketing campaign. Call center prices may have been slashed but for telemarketing services, it is still steep enough for the new firms and start-ups.
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