Business Intelligence

Small But Mighty: A Strong Brand Can Stretch Your Marketing Dollars

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Executive Summary

Investing in a strong brand allows you to charge more for your products or services. Just look at brands like Rolex, Ritz-Carlton, and Mercedes-Benz. But as a small business owner, how can you build a strong brand on a tiny budget, and is it possible to command a premium like these luxury brands do without a sizeable marketing budget? When you try to be too many things, or to grab every marketing opportunity that passes, you end up watering down your impact and making a weak brand impression.

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