Smart Phone, Smarter Service: Prescient Mobile Thinking -? Vital to the Multi Channel Customer Experience
Mobile phones have evolved into a broad range of smart, sophisticated computing devices that can deliver a wide variety of services, content and applications. Many organisations are already exploiting this opportunity, and many more are keen to follow, but they need to ensure they really understand the requirements of those they are targeting. People are very attached to their mobile phones and have increasingly high expectations of services that are delivered to or through them.