Tech Industry Investigate

Social Advertising Intelligence: How to Reach Consumers With Active Advertising

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Executive Summary

Customers are increasingly moving from mass broadcast media to social media, making current advertising processes less effective than before. To adapt to this change, advertisers need to use more dynamic advertising strategies that take advantage of two-way communication with consumers. Until now, the tools for planning and buying online and mobile advertising have been lacking. This has slowed the transition to these new media forms. Xtract Social Advertising Intelligence is the first solution to provide accurate targets for advertisements and to track campaign performance in social media, online and mobile advertising.

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