Start-Ups Investigate

Social Business Behavior: The changing nature of culture and personal interaction in the workplace

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Executive Summary

The IBM 2011 Tech Trends Report, which surveyed more than 4,000 IT professionals in 93 countries, shows the importance of social collaboration to overall strategies. Social business etiquette is not about a “feel good” approach to business. It is rooted in the deepest levels of how businesses create and engender trust, which is increasingly the most critical lately about driving professional and organizational success through reduced friction and increased transparency.

This executive brief is for enterprise leaders who seek to understand the critical role that social business etiquette plays in workforce transformation

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