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Technology, society, and work are all changing at breakneck speeds, creating new opportunities for value creation and capture across industries and geographies. However, businesses are having trouble keeping pace, stymied by filter failure, isolated approaches, and legacy structures. Social Business Design provides a solution, in the intentional creation of dynamic and socially calibrated systems, process, and culture. The goal: improving value exchange among constituents, through a framework consisting of four key archetypes: ecosystem, hivemind, dynamic signal, and metafilter. Social Business Design can be applied to three key practice areas: customer participation, workforce collaboration, and business partner optimization.
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