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Social CM Solution Brief

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Executive Summary

Today's society has evolved to be highly social, extremely adept at engaging with ever-evolving systems of communication for self-expression and the exchange of ideas. We have naturally gravitated to leveraging the power of social computing, given its ability to provide a virtual arena for meaningful interactions and discussions. These virtual communities are a real part of our lives in fact, we spent 110 billion minutes engaged in social networks and blog sites every month.

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