Social Commerce and the Mobile Shopping Evolution: Integrating Trusted Communities Into the Online Shopping Experience

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Executive Summary

The Social Web has utterly changed the way users interact with many everyday activities online. Toss in the meteoric rise in smart phone use and user have a symbiotic relationship on the forefront of an exploding market. Social Commerce and the mobile online shopping experience is dominating a lot of conversation at the moment and this paper will take a moment to distinguish between these two distinctive, yet overlapping channels. There are several emerging trends and technologies in play here that will shape the online, mobile and social marketplace for years to come.

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