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Social media are those which spread information through social, collaborative, or shared means. In its most ideal uses, social media relies on consumer- or user-generated content. Online and for external audiences, this often takes the form of blogs, comments, wikis, Twitter feeds, syndicated news feeds, video sharing, and other interactive or widely dispersed forms of content. Internally to an organization, it can mean collaborative work and/or online-based document sharing and editing. Social networking, then, combines many of these media forms and creates communities around them generally using internet supported solutions.
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