Social Enterprise

Social Media Best Practice: Managing Your Brand

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Executive Summary

It is essential to determine where social media fits within the wider marketing and communications plan. What are the objectives? What do one want to achieve? When it comes to 'Managing the brand', the main objective is to safeguard the positioning and values of the brand in the social media environment, just as one would in the offline world. However, with 373 million people currently engaged in social media activity globally, it can seem like a complex and daunting task. But don't be put off. Yes, there is a vast amount of ground to cover and many considerations to take into account but, with the right methodology in place, effective online brand management can be a straightforward process.

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