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So social media (Facebook, Twitter, and blogging, for example) is fun; but is it business? If you're wondering, then it's about time to take a step back, breathe deeply, and revisit the fundamentals. Ask yourself some basic questions, like: Does this fit into your business? Where is it in the business plan? Does it stand alone, or as part of strategy? Is it good in and of itself, or in business context? How much time (and time is money) and money does it take? After all, things you do in business have to serve business goals. Right? This paper explains how to apply the basic principles of business planning to your social media activities.
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