Social Enterprise

Social Media For B2B: It's Not As Different As You Think

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Executive Summary

There's a lot of talk about B2B vs. B2C in the social space. By and large the chatter revolves around what B2B companies can learn from their B2C counterparts, and much of the content out there on the subject makes it seem as if there's a great distance to overcome before B2B companies can catch up to the B2C sphere. Social media can be just as valuable to B2B companies as it has been to the B2C sphere, if not more so, due to underlying business realities such as buying cycles and consumer needs and behaviors.

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