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The one commonality among CEOs using social media is a trial and error process that leads to a way and use for social media that works for their particular company. Business owners are using social media to: Find and engage prospects Provide technical and customer support Understand the needs/wants of customers Increase brand awareness and publicity Bring together brand loyalists to share their stories Business owners that want to do business better, faster, and smarter need to adapt and incorporate social media opportunities into their corporate strategies. This white paper includes advice from the Vistage community of leaders and experts on how to apply social media techniques and practices to the business plan.
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