Social Enterprise

Social Media For Life Sciences: Trick Or Tweet?

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Executive Summary

These days, it seems like everyone and his brother is talking about social media channels such as Twitter, Facebook and blogs. In health care, these types of applications are capturing the attention of consumers, patients and physicians alike. Should life sciences companies be using social media channels as a marketing tool to promote and/or protect their businesses? Or is social media just insignificant distractions unsuited to the business world?" Here's a closer look at the debate taking place at life sciences companies around the world.

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