Social Enterprise

Social Media Guide for Non-Profit Organizations

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Executive Summary

The economic downturn of the past few years has made finding and keeping donors an increasing priority for non-profit organizations. While traditional marketing goals have stayed the same, the methods used to reach these goals have become much more efficient with the advent of online conversations and social media tools. As social media becomes the dominant venue for online information exchange, the formal websites and press releases favored by many organizations will be seen by fewer and fewer users. Where users were once captive audiences to TV, magazine, and website banner ads, now even the highest-quality messaging will be less effective if viewers don't seek it out on their own.

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