Social Media In The Pharmaceutical Industry
Social media is the catch-all term for internet activities that engage or encourage engagement through online discussions or interactions. While static websites are often the first "Online step" for many companies (e.g., homepages), the internet is becoming increasingly about active engagement and interactions - whether through blogs, microblogs (Twitter), listservs, chat rooms, forums, multimedia posting (YouTube), or social networking (Facebook). Health information remains a hot topic on the internet. A June 2009 study by the Pew Internet & American Life Project found that 61 percent of American adults search online for health information and that 41 percent of these "E-patients" have read someone else's commentary or experience about health or medical issues on an 3 online newsgroup, website or blog.