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The term "Social media" generally refers to social networking websites which allow users to privately or publicly publish (or "Share") content online. Examples of social media include Facebook, Twitter, LinkedIn and YouTube. In reality, the term encompasses any online application which allows users to share content, and a blog or forum may also be considered social media. Blogging, commenting and social networking can enable the user business to connect with customers and gain wider reach; increasing brand awareness, showcasing thought leadership and driving traffic to the website while strengthening brand loyalty and promoting positive word of mouth.
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