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Nothing's ever easy, right? Wrong. There are ways to ease into social media without it taking up your entire business life. If you've created a Facebook fan page, update it with something once a week at least. Use special offers, video, promotions, news. A fan page that just sits there isn't working for you. Don't blog for blog's sake. If it's pulling teeth for you to write an interesting post at least once a week? just don't do it, or find someone else in your organization that has the talent/interest. Remember, the most interesting blogs aren't necessarily from the CEO.
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