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Social media optimization is all about integration. One develops a customized social media strategy to meet the company's needs, and make sure it's fully integrated with the Search and PPC campaigns. The authors helps one leverage the social media through blogs, social networks and online communities, forums, widgets and multi-media, and free one to focus on other aspects of the business while allowing one to do what one does best. Social media optimization all starts with incorporating social media into the overall marketing strategy.
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