Social Enterprise

Social Media Marketing: Everything You Need To Know About Successfully Using Social Media

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Executive Summary

Social media is a phrase one probably hears often, and it has so many meanings. It refers to websites such as Face book and LinkedIn, where users connect and share content with each other. It refers to blogging and micro blogging, where one user posts an opinion or theory, and other users comment or share their opinions back. But ultimately, what one need to know about social media is that it's a powerful marketing tool - which is often free - that can propel the business to the next level. All of these short messages are examples of recent status updates, or "Tweets," made on the social networking site Twitter.

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