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Essentially, Facebook is ideal for already known brands. Blogging and using Twitter to drive traffic is valuable for small businesses. "Social Media is the most important business innovation since the printing press," "If you're not using it then you are missing out on a huge opportunity." But who has the time? Laid-off workers do. Farming out the management of corporate profiles on Facebook and Twitter doesn't sound so ridiculous for companies already outsourcing their marketing.
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