Social Enterprise

Social Media Primer For Associations & Non-Profits

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Executive Summary

The fact that the target audience is getting information from social media is reason enough to want to get involved in that space. But knowing that the audience is gathering at certain websites or communicating with a certain online tool is not enough. Social media is a place for interaction and engagement. The concept is not entirely new. "Word of-mouth" is a very old phrase and has been a powerful influence of individuals' opinions and actions for generations.

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