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There are several major levers that can impact how many visitors check out a website. One is social media, which encompasses web tools like Facebook and Twitter that help people share information. Another is search engine optimization, or SEO, which refers to traffic generated from search engines. By producing good, relevant content with descriptive keywords, websites can be picked up by search engines and rise in their rankings. The higher the ranking for a keyword, the more web traffic a website receives.
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