Social Enterprise

Social Media: The New Word Of Mouth Communications Channel

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Executive Summary

With increasing Internet users, social media marketing can be crucial for the survival of company. The web is a great source of integrated marketing communications, which helps businesses follow and connect with their target market as well as reach out to new markets. Social media marketing programs usually focuses on content that attracts attention, generates conversations, and encourages readers to share it with their social networks. The message produces the word-of-mouth companies are looking for and presumably resonate because it is coming from a trusted source.

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