Social Enterprise

Social Media Transforms Crisis Communications

Date Added: Sep 2009
Format: PDF

As the immediacy of the Internet has grown, so has the speed with which businesses must react to an unexpected crisis. From disgruntled employees to promotions gone bad to celebrity Tweeters, the ability for social media to create or manifest a crisis are substantial. A crisis is an event that occurs suddenly, often unexpectedly, and demands a quick response. A crisis interferes with normal routines and creates uncertainty and stress. A crisis can be a natural event, such as an earthquake or a hurricane, or it can be man-made, such as an explosion, a scandal or a conflict.