Social Enterprise

Social Media: Turning The Internet Into A Conversation

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Executive Summary

The author considers this an important advertising platform, especially while some traditional media audiences decline and prospects become harder to reach. As marketing professionals, it is the responsibility to research, analyze, and then educate regarding topics of significance. Therefore, they present this paper, hoping that it will be both informative and thought provoking in the application of Social Media to the marketing mix. It must also be noted that Social Media is a quickly-changing phenomenon.

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