Social Media Without A Parachute

While 78% percent of the respondents said they are using social media, only 41% of them said they have a strategic plan in place for their social media usage, leaving close to 60% without a game plan for their social media activities. Of those companies that work from some plan, 94% say that marketing activities are included in the plan and 71% say that the Marketing Department is the group with the primary responsibility for creating and maintaining the firm's social media presence.

Provided by: brandchannel Topic: Social Enterprise Date Added: Jun 2010 Format: PDF

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