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By 2014, social networking will replace email as the primary form of communication for up to 20 percent of business users. Even now, 69 percent of executives report measurable benefits from using social media. (Workforce Management, April 2010, p.4). No matter where you turn, the buzz about social networking is inescapable. As executives ponder how to leverage social media for business growth, they need to realize the impact these tools can have on employee performance.
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