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When is the right time to jump into social networking initiatives and why should one research many sites before settling into just one? First, it's practically impossible to manage what one doesn't understand. Second, determining the right time to jump in is not as important as investigating the sites to determine if ones involvement would complement ones firm exists marketing, sales, client communication, or any host of business initiatives. Finally, social networking sites vary in form and function, which is why ones business should do research and perhaps consider launching through multiple outlets.
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