Business Intelligence

Social Networking Or Social Notworking?

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Executive Summary

With today's social media - especially sites with lots of interactivity and immediate feedback such as Twitter - you can easily get caught up in chatting and surfing. It's a constant mental interruption. Before you know it, you've squandered a couple of perfectly good hours of prime workday. For small business owners, entrepreneurs, managers and professionals, it's become an especially sticky problem. We convince ourselves that online networking is important for marketing. It is not just personal, we tell ourselves. It is BUSINESS. However, in the terrestrial world, no business owner does marketing all day long to the exclusion of other activities. Sometimes we're just kidding ourselves.

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