Social Networks And Innovation (Handicraft Industry In Bantul, Yogyakarta)

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This paper found most of the handicraft producers have conducted various innovations during last five years. The newest innovations are managerial innovation, marketing innovation and product innovation. Meanwhile, product innovation and managerial innovation are the most important innovations in enhancing the business performance. Based on the actors, innovation in this case could be classified as producer driven innovation. The main information source of product innovation, process innovation, and service innovation is the producer's experiences itself. The paper found that the role of social networks in the process of innovation activities is rather limited.