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Socially Responsible Corporate Communications in Mexico: Evidence of the Large Companies by Their Operational Levels

Download Now Date Added: Apr 2013
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The aim of this study is to know the general condition of business communications regarding Corporate Social Responsibility (CSR) in large Mexican companies, and identify the significant differences in terms of a set of indicators and in comparison with three different operational levels. Specifically, based in a relevant previous research work by Maignan and Ralston (2002) and analyzing the content of 150 Mexican business websites as a sample frame, the study evaluates the differences in a set of CSR indicators divided in principles, processes and stakeholder issues. And then, compare these indicators among the national, international and multinational level by utilizing the statistical Chi-square test.