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Marketing software in today's highly competitive market requires that the marketing personnel understand the software. They must be familiar with how the applications or systems can be useful to clients and help them understand how these products will meet their needs. The obvious skills and attributes that must be present in a software marketing CV are communication skills, team work and people skills. You must be innovative and be able to think on your feet. A software marketing CV should reflect knowledge of the company being applied to. This shows your interests and also allows you to show the recruiters that your goals are in line with the company's objectives.
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