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Computers are capable of almost anything, but they still need programmers to tell them how to do nearly everything. Custom software creates highly specialized applications with functions to meet specific business needs. Whether this means developing software from scratch, upgrading existing software, or centralizing one IT infrastructure with one full-service provider, custom software enables companies to command unique results from computers. Mass customization is the method of "Effectively postponing the task of differentiating a product for a specific customer until the latest possible point in the supply network."
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