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Along with the popularity of E-Commerce increasing the online security concerns grow as well. Online crimes such as phishing target more and more customers compromising brands, undermining customer trust in institutions. Online banking is especially affected, and banks are under constant pressure from customers, government, and whole society to take adequate measures to defend client from online criminals. This paper focus on how Bank of America, one of leading brands in the bank industry, try to enhance security by implementing SiteKey technology. By considering pros and cons of the SiteKey implementation, the paper tries to look through several possibilities to enhance security protection.
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