Business Intelligence

Solving The Dining-Out Dilemma

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Executive Summary

Templeton founded OpenTable that same year, an online reservation system that allows customers to search for available restaurants and select times and dates for reservations. "Find the niche market and see the world in a way that no one else is seeing it," Templeton said. Templeton spoke to Part-Time MBA students and Kellogg School alumni Oct. 1 about OpenTable's journey from early funding to the initial public offering stage. Templeton discussed some of the firm's early challenges. Persuading restaurants to get on board was difficult, especially in terms of logistics, Templeton said.

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