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Human behavior can also be a puzzle of sorts and a very fascinating one at that. Everyone plays amateur psychologist from time-to-time, trying to figure out why people behave the way they do, especially when they behave in ways that one do not expect. Social scientists spend their entire careers trying to better understand behavior. Like other types of puzzles, it can be challenging to try to solve the puzzle of human behavior and also very rewarding. In business, human beings (both customers and employees) are crucial to the success and solving the human factor puzzle can have a positive impact on the bottom line - profits.
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