Mobility

Solving the Wireless Customer Management Dilemma With Actionable Audio Messages

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Executive Summary

Wireless operators are finding it more and more difficult to effectively reach subscribers with timely, relevant customer communications. Actionable Audio Messages represent a smart, new technology approach for delivering highly targeted, actionable messages that reach customers 100 percent of the time. Cenoplex has conducted in-depth research into the current state of wireless customer communications, including available options and their effectiveness. These findings are presented in this white paper. The growth of mobility-enabled customer communications is driven by the same factors driving IT and business process change initiatives.

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