Business Intelligence

Sometimes A Marketing Problem Is Really A Product Problem

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Executive Summary

Many times when organizations find themselves struggling with getting or increasing sales they turn to marketing. The problem might be that nobody actually wants your junk. While that may sound a bit harsh, it's a fact that a lot businesses attempt to sell things that they think people should want. No amount of brilliant marketing is going to help people understand that they need to buy from you. This fact has been greatly amplified with the onset of social media.

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