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Sourcing And Selling In Emerging And Developing Markets: Insights From Successful Multi-National Corporations

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Executive Summary

Fast-growing economies, robust GDP growth projections and a burgeoning middle class over the next few years represent a significant opportunity for companies eager to sell products in China, India and other emerging and developing markets. Sourcing talent, commodities and products in Asia will also continue to offer cost advantages. These markets will be the key battleground for companies in the years ahead, and those who are in the right place at the right time - with the right capabilities - will be among their industry's high performers.

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