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Consumer companies that source and manufacture products in China to sell in Western Europe might do better to explore opportunities closer to the markets they want to serve. Research conducted over the past few years by The Boston Consulting Group confirms that, contrary to popular belief, Central and Eastern Europe (CEE) offers features that make the region highly competitive with China. Notably: For many companies serving Wes tern Europe. CEEs costs are competitive with Chinas. GEE markets will continue to grow for at least the next several years.
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