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Spam works because it is such a low-cost, high-reach endeavor. For very little investment and effort, spammers can reach millions of potential customers, and just 100 responses out of 10 million can turn them a profit. Recently, the Pew Internet & American Life Project reported that seven percent of Americans have purchased something through an unsolicited email. Because spamming can be so lucrative, spammers have grown wealthy and have become a market unto them. And, as with any new market there is often great opportunity. In fact, software writers in Eastern Europe, Russia, Southeast Asia, and elsewhere have developed tools that enable spammers to spam more effectively.
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