Sport Club Websites Condition: Marketing Oriented Research

The purpose of this paper was to determine Turkish Basketball First Division clubs' Internet web sites condition according to marketing activities. Analytical Hierarchy Method (AHM) was used to evaluate marketing activities of the clubs' on their official web-sites. The method was used in solving of multi dimensional problems, in observing the alternatives and evaluating the performances. The measures are in a row: side product, ticket, sponsors, funs, news, and general information and usage elements. As the purpose of this study was to evaluate the efficiency of the web sites of the clubs which were built for internet marketing, it was convenient to use the AHM. Qualitative research method scanning model was used for gathering data.

Provided by: Canadian Center of Science and Education Topic: Big Data Date Added: Apr 2013 Format: PDF

Find By Topic