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Sportsbet.com.au improves its odds in online betting race Case Study

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Executive Summary

Australia's Melbourne Cup is known as "the race that stops a nation." Held each year on the first Tuesday in November, the famous horse race draws a crowd of more than 100,000 to the Flemington Racecourse. Millions more celebrate Cup day by visiting their local government-sanctioned betting outlet or a commercial online betting site to wager or "punt" on their favorite horse.

In 2009, Sportsbet.com.au purchased an interest in a rival online betting company and was then acquired themselves which changed their storage needs. Sportsbet.com.au had long relied on HP technology. With the HP X9720 Network Storage System powered by Intel? Xeon? processors, they established a reliable, easy-to-manage, centralized storage system that can scale to accomidate explosive business growth.

Co-Sponsored by: Intel

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