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The authors discuss the way of hoax spreading as gossip and rumor throughout the social media, i.e.: Twitter, by observing an empirical case in Indonesia. They discuss the spreading factor of the gossip in the social media and see the epidemiology of the propagation hoax before and after the hoax being clarified in the conventional mass media. The discussions brought them to the open enrichment analysis of the sociology of gossip and rumors within the online services like Twitter for future observation of human behavior.
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