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In developing countries markets for agri-food products are changing at a pace that is unparalleled in modern history. Markets are increasingly open and increasingly homogenized toward international tastes and requirements for levels of quality, packaging, safety, and even process attributes such as socially or environmentally friendly methods. New distribution channels, dominated by larger firms including supermarket retailers, are imposing high performance demands on their value chains. In order to respond to these increasing market demands, developing countries are facing an inexorable shift toward more industrialized models of farming systems.
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