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Does your firm foster innovation and creativity like a Google or Apple? Or perhaps the star system came crashing down when the economy hit bottom? Something considered more elusive (yet tangible to employees) may be at play. Marketing Professors Glenn Voss and Zannie Voss of SMU Cox, along with Daniel Cable of UNC Chapel Hill close the research gap by showing that a firm's culture sets a tone for performance. How employees relate to each other affects organizational performance, and is even a source of competitive advantage. The research says that four basic relational models form the fundamental building blocks of all human relationships.
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